




Brands i've worked with
Brands i've worked with
Building digital
products, brands
& experience
Building digital
products, brands
& experience
Building digital
products, brands
& experience
a Product & Brand Designer who turns ideas
into profitable, time-saving, and unforgettable
digital experiences.
a Product & Brand Designer who turns ideas
into profitable, time-saving, and unforgettable
digital experiences.
a Product & Brand Designer who turns ideas
into profitable, time-saving, and unforgettable
digital experiences.
Design Tools: Figma, Adobe CC, Canva.
Core Strengths: UI Systems, Branding, Visual Identity, Responsive Design
Based in: Lagos, Nigeria
Design Tools: Figma, Adobe CC, Canva.
Core Strengths: UI Systems, Branding, Visual Identity, Responsive Design
Based in: Lagos, Nigeria
Design Tools: Figma, Adobe CC, Canva.
Core Strengths: UI Systems, Branding, Visual Identity, Responsive Design
Based in: Lagos, Nigeria



Completed Projects
Completed
Projects
Completed
Projects
Growth in user engagement
Growth in user
engagement
Growth in user
engagement
10+
10+
10+
120%
120%
120%




Hi, I’m Adewale Oluwasemiloore. A designer with 4+ years of experience with a focus on crafting both sleek product interfaces and compelling brand visuals. My approach combines storytelling, intuition, and strategy. All tailored to elevate user experience and build unforgettable brands.
Hi, I’m Adewale Oluwasemiloore.
A designer with 5+ years of experience with a focus on crafting both sleek product interfaces and compelling brand visuals. My approach combines storytelling, intuition, and strategy. All tailored to elevate user experience and build unforgettable brands.
Hi, I’m Adewale Oluwasemiloore. A designer with 4+ years of experience with a focus on crafting both sleek product interfaces and compelling brand visuals. My approach combines storytelling, intuition, and strategy. All tailored to elevate user experience and build unforgettable brands.
About me
About me
About me
Key takeaways
Simplified complex crypto actions into everyday finance UX
Built scalable UI architecture across multiple features
Focused on consistency, accessibility, and user trust
Duration
5 Months
Screens
550+
Platforms
Web+Mobile
View case study

Fintech / Crypto Payments
Challenge
Enable users to spend and manage their digital assets (crypto) easily for everyday financial needs like bills, virtual cards, and bank withdrawals.
Solution
Designed an intuitive, user-first mobile/web experience that bridges crypto and traditional finance, including crypto-backed virtual cards, bill payments, wallet connections, exchange, and payment links.

Key takeaways
Simplified multi-currency payment flows for diaspora users
Focused on speed, trust, and one-tap transactions
Delivered a consistent cross-platform experience (Web Admin + Mobile)
Duration
3 Months
Screens
150+
Platforms
Mobile
View case study

Fintech / Cross-border
Bill Payments
Challenge
Nigerians abroad needed a simple way to pay bills back home in Nigeria, with support for multiple currencies and reliable confirmations.
Solution
As Product Designer, I designed a cross-border payment experience that made bill settlement seamless across CAD, USD, GBP, EUR, and NGN, with real-time conversion, instant confirmation, and a clean, user-first flow.


Key takeaways
Translated complex trade flows into intuitive user journeys
Scaled design from single-product escrow to multi-feature trade suite
Built design system to support trust, transparency, and usability
Duration
2 Months
Screens
100+
Platforms
Web
View case study

AgriTech / Trade Infrastructure
Challenge
Enable farmers and agro-commodity retailers to transact safely across Africa in a space prone to fraud and lack of trust.
Solution
As Product Designer, I crafted a secure escrow platform with simple, trust-first UX that later scaled into a suite for trade finance, payments, and logistics — creating digital infrastructure for agriculture across Africa.

Brand Design
Product Design
View case study
Key takeaways
Simplified complex crypto actions into everyday finance UX
Built scalable UI architecture across multiple features
Focused on consistency, accessibility, and user trust
Duration
5 Months
Screens
550+
Platforms
Web+Mobile

Fintech / Crypto Payments
Challenge
Enable users to spend and manage their digital assets (crypto) easily for everyday financial needs like bills, virtual cards, and bank withdrawals.
Solution
Designed an intuitive, user-first mobile/web experience that bridges crypto and traditional finance, including crypto-backed virtual cards, bill payments, wallet connections, exchange, and payment links.

View case study
Key takeaways
Simplified multi-currency payment flows for diaspora users
Focused on speed, trust, and one-tap transactions
Delivered a consistent cross-platform experience (Web Admin + Mobile)
Duration
3 Months
Screens
550+
Platforms
Web+Mobile

Fintech / Crypto Payments
Challenge
Nigerians abroad needed a simple way to pay bills back home in Nigeria, with support for multiple currencies and reliable confirmations.
Solution
As Product Designer, I designed a cross-border payment experience that made bill settlement seamless across CAD, USD, GBP, EUR, and NGN — with real-time conversion, instant confirmation, and a clean, user-first flow.


View case study
Key takeaways
Translated complex trade flows into intuitive user journeys
Scaled design from single-product escrow to multi-feature trade suite
Built design system to support trust, transparency, and usability
Duration
2 Months
Screens
100+
Platforms
Web+Mobile
Fintech / Crypto Payments

Challenge
Enable farmers and agro-commodity retailers to transact safely across Africa in a space prone to fraud and lack of trust.
Solution
As Product Designer, I crafted a secure escrow platform with simple, trust-first UX that later scaled into a suite for trade finance, payments, and logistics, creating digital infrastructure for agriculture across Africa.

Brand Design
Product Design
View case study
Key takeaways
Simplified complex crypto actions into everyday finance UX
Built scalable UI architecture across multiple features
Focused on consistency, accessibility, and user trust
Duration
5 Months
Screens
550+
Platforms
Web+Mobile

Fintech / Crypto Payments
Challenge
Enable users to spend and manage their digital assets (crypto) easily for everyday financial needs like bills, virtual cards, and bank withdrawals.
Solution
Designed an intuitive, user-first mobile/web experience that bridges crypto and traditional finance, including crypto-backed virtual cards, bill payments, wallet connections, exchange, and payment links.

View case study
Key takeaways
Simplified multi-currency payment flows for diaspora users
Focused on speed, trust, and one-tap transactions
Delivered a consistent cross-platform experience (Web Admin + Mobile)
Duration
3 Months
Screens
150+
Platforms
Mobile

Fintech / Cross-border Bill Payments
Challenge
Nigerians abroad needed a simple way to pay bills back home in Nigeria, with support for multiple currencies and reliable confirmations.
Solution
Designed an intuitive, user-first mobile/web experience that bridges crypto and traditional finance, including crypto-backed virtual cards, bill payments, wallet connections, exchange, and payment links.

View case study
Key takeaways
Translated complex trade flows into intuitive user journeys
Scaled design from single-product escrow to multi-feature trade suite
Built design system to support trust, transparency, and usability
Duration
2 Months
Screens
100+
Platforms
Web
AgriTech / Trade Infrastructure

Challenge
Enable farmers and agro-commodity retailers to transact safely across Africa in a space prone to fraud and lack of trust.
Solution
As Product Designer, I crafted a secure escrow platform with simple, trust-first UX that later scaled into a suite for trade finance, payments, and logistics, creating digital infrastructure for agriculture across Africa.

Brand Design
Product Design
Work Experience
Work Experience
Work Experience
Kazza
Kazza
Contract
Contract
Built the brand identity and end-to-end product design for a fintech startup, creating the design system, website, and mobile experience that set the foundation for launch and positioned Kazza as a trustworthy, user-first digital product.
Built the brand identity and end-to-end product design for a fintech startup, creating the design system, website, and mobile experience that set the foundation for launch and positioned Kazza as a trustworthy, user-first digital product.
Feb - Jul 2025
Feb - Jul 2025
Product Designer
Product Designer
Exquis App
Exquis App
Employment
Employment
Delivered web and visual design that helped attract 3x more client sign-ups within the first quarter post-launch.
Delivered web and visual design that helped attract 3x more client sign-ups within the first quarter post-launch.
2024 – Present
2024 – Present
Brand & Product Designer Lead
Brand & Product Designer Lead
View my experiences
View my experiences
View my experiences
Credence
Credence
Credence
Employment
Employment
Employment
Crafted UI/UX designs for financial solutions, streamlining workflows and helping the team achieve a 30% faster client turnaround.
Crafted UI/UX designs for financial solutions, streamlining workflows and helping the team achieve a 30% faster client turnaround.
Crafted UI/UX designs for financial solutions, streamlining workflows and helping the team achieve a 30% faster client turnaround.
2022 – 2024
2022 – 2024
2022 – 2024
Product Design Lead
Product Design Lead
Product Design Lead
MSC Consulting
MSC Consulting
MSC Consulting
Employment
Employment
Employment
Developed professional brand assets and digital presence, contributing to a 25% increase in consulting leads, partners and users
Developed professional brand assets and digital presence, contributing to a 25% increase in consulting leads, partners and users
Developed professional brand assets and digital presence, contributing to a 25% increase in consulting leads, partners and users
2024 – 2025
2024 – 2025
2024 – 2025
Brand designer
Brand designer
Brand designer
Kazza
Contract
Built the brand identity and end-to-end product design for a fintech startup, creating the design system, website, and mobile experience that set the foundation for launch and positioned Kazza as a trustworthy, user-first digital product.
Feb - Jul 2025
Product Designer
Exquis App
Employment
Delivered web and visual design that helped attract 3x more client sign-ups within the first quarter post-launch.
2024 – Present
Brand & Product Designer Lead
Adewale Oluwasemiloore Francis - your brand and product designer.
Adewale Oluwasemiloore Francis
your brand and product designer.
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