Brands i've worked with

Brands i've worked with

Building digital
products, brands
& experience

Building digital
products, brands
& experience

Building digital
products, brands
& experience

a Product & Brand Designer who turns ideas

into profitable, time-saving, and unforgettable

digital experiences.

a Product & Brand Designer who turns ideas

into profitable, time-saving, and unforgettable

digital experiences.

a Product & Brand Designer who turns ideas

into profitable, time-saving, and unforgettable

digital experiences.

Design Tools: Figma, Adobe CC, Canva.

Core Strengths: UI Systems, Branding, Visual Identity, Responsive Design

Based in: Lagos, Nigeria

Design Tools: Figma, Adobe CC, Canva.

Core Strengths: UI Systems, Branding, Visual Identity, Responsive Design

Based in: Lagos, Nigeria

Design Tools: Figma, Adobe CC, Canva.

Core Strengths: UI Systems, Branding, Visual Identity, Responsive Design

Based in: Lagos, Nigeria

Completed Projects

Completed

Projects

Completed

Projects

Growth in user engagement

Growth in user

engagement

Growth in user

engagement

10+

10+

10+

120%

120%

120%

Hi, I’m Adewale Oluwasemiloore. A designer with 4+ years of experience with a focus on crafting both sleek product interfaces and compelling brand visuals. My approach combines storytelling, intuition, and strategy. All tailored to elevate user experience and build unforgettable brands.

Hi, I’m Adewale Oluwasemiloore.

A designer with 5+ years of experience with a focus on crafting both sleek product interfaces and compelling brand visuals. My approach combines storytelling, intuition, and strategy. All tailored to elevate user experience and build unforgettable brands.

Hi, I’m Adewale Oluwasemiloore. A designer with 4+ years of experience with a focus on crafting both sleek product interfaces and compelling brand visuals. My approach combines storytelling, intuition, and strategy. All tailored to elevate user experience and build unforgettable brands.

About me

About me

About me

Key takeaways

  • Simplified complex crypto actions into everyday finance UX

  • Built scalable UI architecture across multiple features

  • Focused on consistency, accessibility, and user trust

Duration

5 Months

Screens

550+

Platforms

Web+Mobile

View case study

Fintech / Crypto Payments

Challenge

Enable users to spend and manage their digital assets (crypto) easily for everyday financial needs like bills, virtual cards, and bank withdrawals.

Solution

Designed an intuitive, user-first mobile/web experience that bridges crypto and traditional finance, including crypto-backed virtual cards, bill payments, wallet connections, exchange, and payment links.

Key takeaways

  • Simplified multi-currency payment flows for diaspora users

  • Focused on speed, trust, and one-tap transactions

  • Delivered a consistent cross-platform experience (Web Admin + Mobile)

Duration

3 Months

Screens

150+

Platforms

Mobile

View case study

Fintech / Cross-border

Bill Payments

Challenge

Nigerians abroad needed a simple way to pay bills back home in Nigeria, with support for multiple currencies and reliable confirmations.

Solution

As Product Designer, I designed a cross-border payment experience that made bill settlement seamless across CAD, USD, GBP, EUR, and NGN, with real-time conversion, instant confirmation, and a clean, user-first flow.

Key takeaways

  • Translated complex trade flows into intuitive user journeys

  • Scaled design from single-product escrow to multi-feature trade suite

  • Built design system to support trust, transparency, and usability

Duration

2 Months

Screens

100+

Platforms

Web

View case study

AgriTech / Trade Infrastructure

Challenge

Enable farmers and agro-commodity retailers to transact safely across Africa in a space prone to fraud and lack of trust.

Solution

As Product Designer, I crafted a secure escrow platform with simple, trust-first UX that later scaled into a suite for trade finance, payments, and logistics — creating digital infrastructure for agriculture across Africa.

Brand Design

Product Design

View case study

Key takeaways

  • Simplified complex crypto actions into everyday finance UX

  • Built scalable UI architecture across multiple features

  • Focused on consistency, accessibility, and user trust

Duration

5 Months

Screens

550+

Platforms

Web+Mobile

Fintech / Crypto Payments

Challenge

Enable users to spend and manage their digital assets (crypto) easily for everyday financial needs like bills, virtual cards, and bank withdrawals.

Solution

Designed an intuitive, user-first mobile/web experience that bridges crypto and traditional finance, including crypto-backed virtual cards, bill payments, wallet connections, exchange, and payment links.

View case study

Key takeaways

  • Simplified multi-currency payment flows for diaspora users

  • Focused on speed, trust, and one-tap transactions

  • Delivered a consistent cross-platform experience (Web Admin + Mobile)

Duration

3 Months

Screens

550+

Platforms

Web+Mobile

Fintech / Crypto Payments

Challenge

Nigerians abroad needed a simple way to pay bills back home in Nigeria, with support for multiple currencies and reliable confirmations.

Solution

As Product Designer, I designed a cross-border payment experience that made bill settlement seamless across CAD, USD, GBP, EUR, and NGN — with real-time conversion, instant confirmation, and a clean, user-first flow.

View case study

Key takeaways

  • Translated complex trade flows into intuitive user journeys

  • Scaled design from single-product escrow to multi-feature trade suite

  • Built design system to support trust, transparency, and usability

Duration

2 Months

Screens

100+

Platforms

Web+Mobile

Fintech / Crypto Payments

Challenge

Enable farmers and agro-commodity retailers to transact safely across Africa in a space prone to fraud and lack of trust.

Solution

As Product Designer, I crafted a secure escrow platform with simple, trust-first UX that later scaled into a suite for trade finance, payments, and logistics, creating digital infrastructure for agriculture across Africa.

Brand Design

Product Design

View case study

Key takeaways

  • Simplified complex crypto actions into everyday finance UX

  • Built scalable UI architecture across multiple features

  • Focused on consistency, accessibility, and user trust

Duration

5 Months

Screens

550+

Platforms

Web+Mobile

Fintech / Crypto Payments

Challenge

Enable users to spend and manage their digital assets (crypto) easily for everyday financial needs like bills, virtual cards, and bank withdrawals.

Solution

Designed an intuitive, user-first mobile/web experience that bridges crypto and traditional finance, including crypto-backed virtual cards, bill payments, wallet connections, exchange, and payment links.

View case study

Key takeaways

  • Simplified multi-currency payment flows for diaspora users

  • Focused on speed, trust, and one-tap transactions

  • Delivered a consistent cross-platform experience (Web Admin + Mobile)

Duration

3 Months

Screens

150+

Platforms

Mobile

Fintech / Cross-border Bill Payments

Challenge

Nigerians abroad needed a simple way to pay bills back home in Nigeria, with support for multiple currencies and reliable confirmations.

Solution

Designed an intuitive, user-first mobile/web experience that bridges crypto and traditional finance, including crypto-backed virtual cards, bill payments, wallet connections, exchange, and payment links.

View case study

Key takeaways

  • Translated complex trade flows into intuitive user journeys

  • Scaled design from single-product escrow to multi-feature trade suite

  • Built design system to support trust, transparency, and usability

Duration

2 Months

Screens

100+

Platforms

Web

AgriTech / Trade Infrastructure

Challenge

Enable farmers and agro-commodity retailers to transact safely across Africa in a space prone to fraud and lack of trust.

Solution

As Product Designer, I crafted a secure escrow platform with simple, trust-first UX that later scaled into a suite for trade finance, payments, and logistics, creating digital infrastructure for agriculture across Africa.

Brand Design

Product Design

Work Experience

Work Experience

Work Experience

Kazza

Kazza

Contract

Contract

Built the brand identity and end-to-end product design for a fintech startup, creating the design system, website, and mobile experience that set the foundation for launch and positioned Kazza as a trustworthy, user-first digital product.

Built the brand identity and end-to-end product design for a fintech startup, creating the design system, website, and mobile experience that set the foundation for launch and positioned Kazza as a trustworthy, user-first digital product.

Feb - Jul 2025

Feb - Jul 2025

Product Designer

Product Designer

Exquis App

Exquis App

Employment

Employment

Delivered web and visual design that helped attract 3x more client sign-ups within the first quarter post-launch.

Delivered web and visual design that helped attract 3x more client sign-ups within the first quarter post-launch.

2024 – Present

2024 – Present

Brand & Product Designer Lead

Brand & Product Designer Lead

View my experiences

View my experiences

View my experiences

Credence

Credence

Credence

Employment

Employment

Employment

Crafted UI/UX designs for financial solutions, streamlining workflows and helping the team achieve a 30% faster client turnaround.

Crafted UI/UX designs for financial solutions, streamlining workflows and helping the team achieve a 30% faster client turnaround.

Crafted UI/UX designs for financial solutions, streamlining workflows and helping the team achieve a 30% faster client turnaround.

2022 – 2024

2022 – 2024

2022 – 2024

Product Design Lead

Product Design Lead

Product Design Lead

MSC Consulting

MSC Consulting

MSC Consulting

Employment

Employment

Employment

Developed professional brand assets and digital presence, contributing to a 25% increase in consulting leads, partners and users

Developed professional brand assets and digital presence, contributing to a 25% increase in consulting leads, partners and users

Developed professional brand assets and digital presence, contributing to a 25% increase in consulting leads, partners and users

2024 – 2025

2024 – 2025

2024 – 2025

Brand designer

Brand designer

Brand designer

Kazza

Contract

Built the brand identity and end-to-end product design for a fintech startup, creating the design system, website, and mobile experience that set the foundation for launch and positioned Kazza as a trustworthy, user-first digital product.

Feb - Jul 2025

Product Designer

Exquis App

Employment

Delivered web and visual design that helped attract 3x more client sign-ups within the first quarter post-launch.

2024 – Present

Brand & Product Designer Lead

Ready when you are

Ready when you are

Contact me

Adewale Oluwasemiloore Francis - your brand and product designer.

Adewale Oluwasemiloore Francis

your brand and product designer.

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